DUP % — repeat phone numbers in the batch (duplicates) ·
CPU — cost per unique lead (RM) ·
CONV % — cases ÷ unique leads ·
FTD — first-time deposit total (USD) ·
CPA — lead cost per case (RM) ·
ROI — return on spend: (USD deposits − cost converted to USD) ÷ cost
Client Lookup find which lead source a name or phone came from
Type a client name or phone number, then press Enter, to see which lead file(s) it appears in.
