DUP % — repeat phone numbers in the batch (duplicates) ·
CPU — cost per unique lead (RM) ·
CONV % — cases ÷ unique leads ·
FTD — first-time deposit total (USD) ·
CPA — lead cost per case (RM) ·
ROI — return on spend: (USD deposits − cost converted to USD) ÷ cost
Client Lookup find which lead source a name or phone came from
Type a client name or phone number, then press Enter, to see which lead file(s) it appears in.
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Upload lead files (.xlsx), scan for duplicates, and reveal phone numbers. Files feed Leads Analytics.
